Skip to content

Junk mail news, 1954 to today

72 stories on how America's mailbox got this way: the 1970 Supreme Court ruling on unwanted mail, the Do Not Mail bills that never passed, the launch of EDDM, and decades of Postal Service finances. Each links to the original source.

By Jake WaitzmanUpdated Sources linked throughout

2020s

2010s

  • Sierra (Sierra Club magazine)Environment

    Sierra Club: 'Let's Ban Junk Mail Already' (opens Sierra (Sierra Club magazine) in a new tab)

    A Sierra magazine article by Juhea Kim argues for banning junk mail, citing San Jose State University's Center for Development of Recycling that an American adult receives 41 pounds of junk mail a year, which takes 80 million to 100 million trees to produce.

    “An American adult receives 41 pounds of junk mail a year. To produce this much paper requires cutting down somewhere between 80 million and 100 million trees annually.”
  • Houston Law ReviewConsumer issues

    Law Review: Consumers Bear 'Inordinate' Burden to Opt Out of Unsolicited Ads (opens Houston Law Review in a new tab)

    A Houston Law Review article argues that despite many ways to stop unsolicited mail, fax, email and texts, recipients bear an inordinate burden opting out of messages they never requested, and that no single agency oversees all of them.

    “Recipients continue to bear the burden of spending an inordinate amount of time and energy on opting out of something that they did not solicit in the first place.”
  • Multichannel News (Next TV)Industry

    ANA to Acquire Data & Marketing Association (opens Multichannel News (Next TV) in a new tab)

    The Association of National Advertisers announced on May 31, 2018 that it would acquire the Data & Marketing Association, formerly the Direct Marketing Association, creating the largest advertising and marketing trade group in the U.S.

    “The merger, announced May 31, will create the largest advertising/marketing trade group in the U.S.”
  • Federal Register 2012-25059EDDM

    EDDM Made Permanent Product After Successful Market Test (opens Federal Register 2012-25059 in a new tab)

    USPS published a final rule making Every Door Direct Mail-Retail a permanent product, effective January 27, 2013, after the Postal Regulatory Commission approved adding it to the market-dominant product list. USPS called the market test 'very successful.'

    “This market test has been very successful in making it easier for new customers to mail and increase their marketing efforts.”
  • USPS 2011 Annual ReportEDDM

    USPS Launches Every Door Direct Mail (EDDM) Program (opens USPS 2011 Annual Report in a new tab)

    The Postal Service launched Every Door Direct Mail in January 2011, letting businesses mail to every address on chosen carrier routes without buying mailing lists. USPS reported more than $92 million in EDDM sales in its first nine months.

    “In the 9 months since its launch in January, EDDM sales have reached over $92 million.”
  • Federal Register (USPS final rule, Oct. 15, 2012)EDDM

    USPS Announces 'Every Door Direct Mail' Market Test (opens Federal Register (USPS final rule, Oct. 15, 2012) in a new tab)

    USPS announced a market test, to begin in January 2011, that let customers mail saturation flats with simplified addresses to every delivery point without permits or presort fees. It became Every Door Direct Mail.

    “In December 2010, the Postal Service announced a new market test to begin in January 2011, to enable customers to mail saturation flats with simplified addresses to all types of delivery in an even more simplified manner.”
  • ForestEthics / PI NewsLegislation and policy

    Seattle City Council Passes 'Do Not Mail' Resolution (opens ForestEthics / PI News in a new tab)

    The Seattle City Council voted 8-1 for a non-binding resolution asking Washington state to create a Do Not Mail registry, following a similar San Francisco resolution, and directed Seattle Public Utilities to evaluate junk mail opt-out services.

    “Today, the Seattle City Council passed a resolution calling on the state of Washington to create a Do Not Mail Registry giving its citizens the choice to stop receiving unwanted junk mail.”

2000s

1990s

  • Deseret NewsIndustry

    Sears Ends Its Famous 'Big Book' Catalog After 97 Years (opens Deseret News in a new tab)

    Sears, Roebuck and Co. announced it would discontinue its general merchandise 'big book' catalog, first produced in 1896, after after-tax losses of $135 million to $175 million in each of the past three years, and close 113 stores.

    “This was a very difficult decision because the catalog is our heritage. It's how Sears started.”

1980s

1970s

1950s

Latest junk mail and EDDM news